Music marketing that feelsclear, creative, and builtaround the release.
All By Play helps artists, labels, managers, and festivals grow through music marketing that actually makes sense. From release campaigns and PR to Instagram, Spotify, ads, and branding, we build strategies shaped around the music, the goals, and the audience.
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Every artist and project needs something a little different. Some need a stronger rollout. Some need more visibility. Some need a better content rhythm.
And sometimes, the work is about building the full picture from scratch. That's why we don't work with a fixed template. We look at what the music needs, what the artist needs, and what the release actually deserves.
Campaign Toolkit
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We work with indie artists, labels, managers, festival teams, and music projects that need a more thoughtful approach to marketing.
Whether the goal is release growth, audience reach, profile building, or stronger brand visibility, we shape the work around the brief.
One connected
campaign toolkit for |
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A strong artist brand makes everything else easier. We help shape the visual identity, design language, and overall online presence so the artist or label feels consistent across every touchpoint.
From social media to campaign creatives, we build a look and feel that fits the music and stands out in a crowded space.
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A release should feel planned, not rushed. We build pre-release and post-release campaigns that support the music across the full rollout, from the first push to the follow-through after launch.
The strategy is shaped around the timeline, the goals, and what the song or project needs to land better.
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When a story is strong, PR helps it travel further. We build PR activations that go beyond one channel and instead look at the full mix — social, print, digital, radio, television, podcasts, and music platforms.
The goal is to place the artist and the release in spaces where the story actually connects with people.
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Instagram is one of the main places where music gets noticed, shared, and talked about. We build campaigns that use content plans, creatives, edit-page pushes, review-led support, and creator collaborations to give a song more reach.
This includes thinking about the artist's profile as a whole, not just one release at a time.
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Spotify growth needs more than just hoping for streams. We use research, data, playlist strategy, and campaign planning to help artists build a stronger presence on the platform.
We look at search keywords, stream sources, artist profile visits, and algorithmic streams so the campaign is guided by actual performance, not guesswork.
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Our music-focused ad campaigns build around the data we already have on the project and the audience. That means the work is guided by context, not just by running ads for the sake of it.
Campaigns can include Instagram awareness and conversion ads, YouTube in-feed and in-stream ads, lead generation, and redirection campaigns.
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Keeping a music project active online takes more than posting randomly. We help with content ideas, page planning, artist persona building, and day-to-day social direction so the brand feels consistent and alive.
This is especially useful when the artist or label needs a clearer rhythm for content around releases, events, and ongoing visibility.
A simple way to work together.
Clear inputs, a tailored rollout plan, and execution that keeps refining as the music travels.
Share the brief
Tell us about the music, the goals, the timeline, and what kind of support you need.
- Smart campaign understanding
- Clear goal alignment
- Fast response timeframe
We shape the plan
We map out the right mix of services, content, and campaign direction based on the project.
- Tailored release strategy
- Multi-channel roadmap
- Transparent timeline & costs
We execute and refine
We track what's happening, share the insights, and keep adjusting where needed.
- Real-time performance tracking
- Direct communication
- Ongoing optimization